The Business Side of Writing: How to Build an Online Presence with Stefanie Hohl (ONLINE)
In this 6-week course, we will discuss how to build your author brand and online presence. We’ll chat about why you should have a website, blog, and newsletter, and how you can use each of them for marketing purposes. We’ll talk about social media — Instagram, TikTok, YouTube, Facebook, and Twitter — and how to use them effectively as an author. Not only that, but we will also discuss time management and brainstorm individual strategies for next steps — you’ll leave each class with a plan ready to go! Building an author brand and online presence takes time and effort, but learning how to break it into small chunks will make it seem less overwhelming, more doable, and more deliberate. You’ve got this!
Who Should Take this Class
- Writers at any stage looking to promote their work
- Writers wanting to build their online presence/strengthen their author brand
- Writers curious about the benefits of digital marketing